5 point fonts

1. The web is a communication medium. Like canvas or marble or electromagnetic modulation.
2. Communicating via the web can be tough, but doesnt need to be so. Esspecially if you buy this book and follow its advice.
3. Web experts are hung up on advancing technology, not good visual design practices, and should focus more on the visual nature of the web.
4. has a number of design "considerations" which he does and does not want you to follow. These "considerations" are in three areas, technical (how's your code?) structural (did you organize it?) and visual (does it attract and direct your key demographic?).
5. web design is deep stuff meant to stir the emotions and/or create a cult like following.