Chapter 4 - Site Seeing 5 golden rings point presentation

Visual organization is achieved on the web through coordination of color, shapes, and text based hierarchy, as well as simple, clear cut navigational tools.

Sound takes up a lot of bandwidth, and is hard to use on a 2D field, so almost all organizing on the web is done visually.

Giving the graphics of your webpage variable weight between them helps to create your page's organizational structure. Visual weight sets how much an object on the site will jump out at the users, or how much it WON'T as is the case with disclaimers and EULA's. You wouldn't want the user to know you were buying their soul from them by making it bright red and placing shimmering, in 72 point font.

Templates, or a basic design which stays the same from page to page, can help the user feel that the site is professional and well organized, as well as give the impression that all the pages are related, even in the case of wikipedia, where you could have a thousand different subjects all on pages that look nearly identical.

A planned hierachy can make or break your site. What is it that your want the user to see first? Is it the logo, or that moving gif of the mouse and his cheese in the bottom corner? Don't lead your audience astray by giving too much weight to the wrong thing.